The Practice and Industry of Marketing on Social Media
Social media marketing offers a small business looking to further their reach to more customers access. Customers are interacting with brands through social media and increasing their web presence. When implemented correctly, marketing with social media can bring remarkable success to your business.
Social Media and Marketing Needs to Start With a Plan
Before creating social media marketing campaigns, consider your business goals. Starting a social media marketing campaign without a social strategy is like wandering through a forest without a map, you’ll only end up lost.
Create a social media marketing plan then brainstorm your goals:
- What are you hoping to achieve through social media marketing?
- Who is your target audience?
- Where would your target audience hang out and how would they use social media?
- What message do you want to send your audience with social media marketing?
Developing Your Goals
- Website Traffic
- Conversions
- Brand awareness
- Creating a brand identity and positive brand association
- Communication and interaction with key audiences
- Only by establishing your goals can you measure your social media ROI
